Why Add AR to Your Marketing Campaign?
Tim Cook, Apple’s CEO, has said that Augmented Reality (AR) will one day be as important in our everyday lives as “eating three meals a day.” AR allows companies to overlay physical interactions with digital, and you can be among the first to leverage this technology to grow your business drastically.
Consumers are rapidly becoming more sophisticated, tech-savvy, and driven to interact with companies who treat them as such. According to market research, 61% of consumers prefer retailers that provide AR experiences, and there were up to 3.4 billion AR-compatible smartphones by 2020. Read on our blog post to see how AR has become the new normal as business solutions.
Here are six reasons why you should incorporate AR into your next marketing campaign:
Keep Your Audience Hooked
Statistics show that AR can capture people’s attention for over 85 seconds, with interaction and click rates increased by 20-30%.
Drive Sales
Realistic simulations can remove the guesswork and heighten a deeper sense of ownership, raising product sales by 50%.
Improve the Buying Experience
AR provides an immersive “try before you buy” experience. If shoppers could experience a product in AR, 71% would return more often, and 40% would pay more.
Increase Traffic and Engagement
67% of media planners and buyers plan to incorporate AR/VR ads into their campaigns.
Reach a Wider Audience
The setup for AR in mobile phones requires neither burdensome and expensive VR hardware. It is estimated that there will be 2.4 billion mobile AR users by 2023, one-third of the entire human population.
Collect More Data
Based on a survey, 95% of people in China have used augmented or virtual reality in the past three months. As AR is gradually gaining influence in the mobile industry, its buzz will become an incredibly powerful tool for collecting and conveying information.